Public opinion research is an ever-evolving field that blends data, storytelling, and methodological innovation to shed light on society’s most pressing issues. In 2025, what does a career in public opinion actually look like? How do you break in, and what does it take to succeed?

Join NYAAPOR for a panel discussion, moderated by Lydia Saad, Senior Editor of The Gallup Poll, and featuring experts from survey research, data science, UX, and political polling:

• Arnold Lau, Research Methodologist, Pew Research Center

• Greg Holyk, Staff UX Researcher, Google

• Emily Alvarez, Senior Research Scientist, NORC at the University of Chicago

• Carl Bialik, VP of Data Science and U.S. Politics Editor, YouGov

They will share their career paths, lessons learned, and insights into skills that matter most in today’s landscape. Whether you’re a student, early-career professional, or simply curious about the field, this session will offer fresh perspectives on navigating a career in public opinion.