Please join us for our first NYAAPOR event of 2025. Companies are increasingly adopting Journey Mapping for CX & UX strategy, prioritization, and innovation. Julie Francis, UX/CX Researcher and Strategist and self-appointed journey mapping nerd will share what she’s learned from interviews with over 75 journey mappers and stakeholders. All too often those journey maps are artifacts that fall far short of their full potential for impact.

Come learn about the fundamentals of a journey map, when & why to use this powerful framework for building cross-functional alignment, how to conduct research to inform the creation of your map, and how to maximize the impact of your mapping so your maps aren’t just another artifact that gathers dust.

Whether you are an in-house Market / CX /UX researcher or in-house, this session has something for you. 

We expect a lively conversation that you won’t want to miss!

Registration will be available soon.