Join us for a dynamic fireside chat featuring Yogesh Chavda, a visionary in marketing consulting, and Charlene Zappa, a distinguished Chief Marketing Officer, as they explore the value of generative AI in market research. This engaging one-hour session will dive deep into how generative AI is revolutionizing the landscape of public opinion and market research. Yogesh and Charlene will discuss the groundbreaking potential of generative AI to create rich, insightful data analyses and content, enhancing the precision and depth of market insights. The conversation will also cover key considerations for researchers and professionals in leveraging generative AI ethically and effectively, ensuring the integrity and innovation of their work. Whether you're steeped in academic research or navigating the commercial market, this fireside chat will equip you with the knowledge to harness the power of generative AI in shaping the future of market research. Don't miss this opportunity to gain expert insights and engage with leading minds on the cutting edge of market research technology.