NYAAPOR Awards Night Monday, June 9, 2008 5:30pm – 8:00 pm Proudly Sponsored By
CfMC Research Software
Join us as wepresent the 2008 Outstanding Achievement Award to Humphrey Taylor
Hosted by Fordham UniversityW. 60th Street & Columbus Avenue
2nd Floor -- Atrium
Please join NYAAPOR for the presentation of the NYAAPOR Outstanding Achievement Award to our distinguished colleague, Humphrey Taylor, Chairman of The Harris Poll at Harris Interactive.
We will also present the Warren J. Mitofsky Student Paper Award to Michael Miller, of Cornell University, who will present his paper.
In addition, the Distinguished Service Award will be presented to our colleague, JoyceRachelson, of CfMC Research Software, in recognition of her long-time dedication and commitment to NYAAPOR.
“Leveraging Research for
Successful Public Relations” Led by
Annie Weber
GfK Roper Public Affairs & Media
Tuesday, May 13th, 2008, 2:30 – 4:30 PM GfK, 75 Ninth Avenue – 5th Floor
9th Avenue, between W. 15th and 16th
Public-release research is an incredibly powerful vehicle for establishing client’s thought leadership on issues and winning press coverage. In fact, custom research is a cornerstone of many public relations campaigns today - ranging from single questions fielded on an Omnibus to large-scale multi-year tracking studies.
Designing, analyzing and reporting studies that will be most effective for public release requires attention be paid to a whole range of issues. What topic should a client conduct research on? What will make the survey interesting and newsworthy for journalists or other important audiences you want to reach? How can the research be conducted and reported in a way that will keep the press focused on the results and not any criticism of the study?
NYAAPOR is pleased to offer a workshop with a leading authority on creating and using research for successful public relations. Topics discussed will include:
Thinking about public release issues from the day the study is designed
Tips for research that tends to be most successful at winning editorial coverage and establishing clients as experts – and pitfalls you want to avoid
Writing and analyzing surveys that will make good headlines
Working effectively with clients and pr firms
Withstanding public scrutiny: mistakes you don’t want to make
Annie Weber is a Senior Vice President and Deputy Director of the Roper Public Affairs and Media practice of GfK North America. She specializes in research to support communications and public relations objectives. Since joining Roper in 1999, she has worked n a wide variety of projects, including National Geographic Society Survey of Geographic Literacy among 18-24 year olds; Bankrate.com studies on financial literacy; Avon Worldwide Women's Poll & Worldwide Women's Empowerment Index; Discovery
Network U.S. Hispanics Thought Leader Study; and Women & Control – for Oprah magazine.
“New Strategies for Designing Representative Telephone and Cell-Phone Samples”
Led by Linda Piekarski, Survey Sampling International
Wednesday, April 2, 2008, 1:30 – 4:30 PM
American Foundation for the Blind
11 Penn Plaza – 3rd Floor
7th Avenue, between 31st and 32nd
One of the primary challenges facing survey research of all kinds today is how to treat cell phones in sampling designs. Although cell numbers traditionally have been excluded from sampling frames, the increasing number of cell-only households has necessitated new strategies to generate representative samples.
NYAAPOR is pleased to offer a workshop with one of the nation’s leading experts on issues of incorporating cell phones in sampling. Topics discussed will include:
accounting for cell phones in survey research sampling
safety concerns of conducting research with a respondents on a cell phone
data quality concerns
ethics of conducting research interviews with a respondents using a cell phone.
Linda Piekarski is Vice President, Database and Research at Survey Sampling International. She currently manages the Database and Telephone Production Groups, which are responsible for creating, cleaning, and maintaining SSI's numerous telephone and Internet databases and for producing all telephone samples. She also plays a key role in providing sample design support both internally and to SSI's clients. She has authored numerous papers on sampling topics presented at industry conferences (AAPOR, APDU, ASA, and CMOR) or published in industry journals. In recent years, Linda's investigations and presentations have focused on the challenges facing the research industry such as declining response rates, the increased use of cellular phones, and privacy concerns.
“New Research on Stereotyping and Prejudice"
Wednesday, March 12, 2008 6:00 – 8:00PM
Fordham University, Lincoln Center Campus
60th Street & Columbus/9th Avenue
Cafeteria Atrium – 2nd Floor
NYAAPOR hosts an evening session to examine important new research into stereotyping and prejudice, with two leading experts on the topic. Learn about:
What cutting-edge psychological research has to say about the effects of prejudice.
How the effects of stereotype and prejudice vary by immigrant status.
The various factors related to whether and how perceptions of prejudice influence behavior.
Dr. Kay Deaux, presenter, is a Distinguished Professor of Psychology and Women’s Studies at the Graduate Center of the City University of New York. She has served as President of the American Psychological Society, the Society of Personality and Social Psychology, and the Society for the Psychological Study of Social Issues (SPSSI). She recently received the Kurt Lewin award from SPSSI. Her most recent book, To Be An Immigrant (Russell Sage, 2006), offers a broad-gauged social psychological perspective on the immigrant experience.
Dr. Steve Stroessner, presenter, is a Professor of Psychology at Barnard College, Columbia University. He received his Ph.D. in Social/Personality Psychology from the University of California, Santa Barbara in 1992 and has held a position at Barnard College since then. He was recently named Fellow of the American Psychological Society. His research focuses on cognitive, motivational, and affective processes in stereotyping and prejudice – most recently using Regulatory Focus Theory to account for stereotyping under perceived threat. Professor Stroessner has published more than 25 chapters and articles in peer-reviewed journals, is currently co-authoring a graduate level text, Social Cognition, and recently completed a term as Associate Editor of Personality and Social Psychology Bulletin.
Dr. Fredrick Harris, discussant, is a Professor of Political Science and Director of the Center on African American Politics and Society at Columbia University. His research interests include American Politics with a focus on political participation, social movements, religion and politics, political development, and African-American politics. Publications include Something Within: Religion in African-American Political Activism (Oxford University Press, 1999), which received numerous awards, including the V.O. Key Award for the Best Book on Southern Politics by the Southern Political Science Association, Harris received his B.A. from the University of Georgia and his M.A. and Ph.D. from Northwestern University.
Thursday, February 28, 2008 6 - 8 PM
“What Happened in New Hampshire? Polls, Pundits, and Voters”
Generously Sponsored by EDISON MEDIA RESEARCH
Baruch University - School for Public Affairs Building
135 East 22nd Street (Corner of Lexington)
NYAAPOR hosts an evening session to dissect the surprises and consequences of the recent New Hampshire Democratic primaries.
Join us for this exciting session to hear some of the nation’s leading experts in public opinion research discuss just what went wrong – and what went right – in the polls leading up to the New Hampshire primary. Our panelists are:
Dr. Lee Miringoff, presenter, is the director of the Marist College Institute for Public Opinion and is a member of the political science faculty at Marist College. He received his BA in economics and government from Clark University and his Ph.D in political science from the Massachusetts Institute of Technology. He is a frequent commentator and political analyst for print, radio, and television and is co-host of WNBC's TrendBreakers. He is a trustee and former president of the National Council on Public Polls.
Dr. Frank Newport, presenter, is Editor in Chief of the Gallup Poll. He is also Vice President of the National Council on Public Polls, is on the Executive Council of the American Association of Public Opinion Research, and serves on the Board of Directors of the Roper Center for Public Opinion Research. He is the author of Polling Matters — Why Leaders Must Listen to the Wisdom of the People and coauthor with Stuart Rothenberg of The Evangelical Voter.
Dr. Micheline “Mickey” Blum, discussant, is Director of the Baruch Survey Research Unit at Baruch University’s School for Public Affairs. Prior to her position at Baruch, she co-founded Blum & Weprin Associates, an independent public opinion research firm that polled for NY1 News, New York Daily News, and CBS-2-TV. She is also a past president of NYAAPOR.
Sarah Dutton, discussant, has been the Deputy Director of Surveys at CBS News since 1999. She conducts analysis of CBS News polls and CBS News/New York Times polls. Sarah is the CBS News representative on the National Election Pool Survey Committee, and on election nights analyzes exit poll data and appears on CBS Radio. She received a Master’s Degree in International Affairs from Columbia University School of International and Public Affairs, and a B.A. with honors in political science from New York University.
“Voter Fraud and Disenfranchisement” Wednesday, February 13, 2008 6:30 – 8:30 PM
Columbia University - School for International and Public Affairs Building
420 West 118th Street (Corner of Amsterdam) – Room 411
NYAAPOR hosts an evening session to examine important new research into voter fraud and disenfranchisement, with two of the nation’s leading experts.
Dr. Jeffrey Manza, presenter, is Professor of Sociology at New York University. His research is in the area of social stratification, political sociology and public policy. He has done work on how different types of social identities and inequalities in the United States influence political processes such as voting behavior, partisanship, and public opinion. He is the author (with Christopher Uggen) of Locked Out: Felon Disenfranchisement and American Democracy.
Dr. Lorraine Minnite, presenter, an Assistant Professor in the Barnard College Department of Political Science. Her major research interests include American political participation and voting behavior, New York City urban politics, voting rights and representation, and race, ethnicity and class. She is a recent recipient of a Carnegie Corporation grant to support the completion of her book on voter fraud in American elections.
Dr. David Weiman, discussant, is Alena Wels Hirschorn Professor of Economics at Barnard College and Member of the History Graduate Faculty, Columbia University. He coordinates the Russell Sage Foundation's working group on the economic and social impacts of mass incarceration and is helping to launch a new initiative on education and training for mid-level jobs with a focus on community colleges. With Mary Patillo and Bruce Western, he recently edited a volume for Russell Sage on the impacts of incarceration on families and communities.
2007 NYAAPOR Holiday Party and Dinner
Tuesday, December 18, 2007
To celebrate the holidays, please come out for a holiday cocktail party and dinner with your NYAAPOR colleagues.
The event will be held at CBS Headquarters on Dec. 18th
Thursday, November 29, 2007 “Studying the Political and Social Attitudes of Gays, Lesbians, and Bisexuals”
6 - 8 PM
Hunter College West Building, Faculty/Staff Dining Room – 8th Floor
East 68th Street and Lexington Avenue
NYAAPOR hosts an evening session on new research on discrimination and the health of Lesbians, Gays, and Bisexuals (LGB) – as well as plans for a new study of the political attitudes of LGB populations.
Kenneth Sherrill, presenter, is Professor of Political Science at Hunter College, CUNY and has been doing public opinion research for over 40 years. He has published articles journals such as Public Opinion Quarterly, Comparative Politics, Journalism Quarterly, and PS: Political Science and Politics as well as being the author of Power, Policy, and Participation (Harper and Row) and Gays and the Military (Princeton University Press). In addition, Sherrill has consulted with media on public opinion, voting, and elections since 1968.
Patrick Egan, presenter, is Assistant Professor of Politics at New York University. He specializes in public opinion, public policy, and their relationship in the context of American politics. Egan's current research focuses on how legislators exploit their parties' expertise on particular issues to take positions that are unresponsive to their constituents' opinions; how lesbians and gays acquire partisanship and political views; and how Supreme Court decisions on controversial issues affect public opinion.
Ilan Meyer, presenter, is Associate Professor of Clinical Sociomedical Sciences and Deputy Chair for MPH Programs at the Department of Sociomedical Sciences at Columbia University's Mailman School of Public Health. His areas of research include stress and illness in minority populations – particularly the relationship of minority status, minority identity, prejudice and discrimination and mental health outcomes in sexual minorities and the intersection of minority stressors related to sexual orientation, race/ethnicity and gender. His model of minority stress is often used in studies of health in lesbians, gay men, and bisexuals (LGB) and his studies have been quoted as evidence in briefs to several court cases advocating for gay rights.
Murray Edelman, moderator, is a consultant with CBS News and Seton Hall University, as well as a consultant and Distinguished Scholar at Rutgers University. He was given the NYAAPOR Outstanding Achievement Award in 2005 and has been president of National AAPOR as well as the New York Chapter.
"Sampling Hard-to-Find Populations
Using Respondent-Driven Sampling"
Thursday, November 15, 2007
6 - 8 PM
Fordham University, Lincoln Center Campus
12th Floor Conference Room
60th Street and Columbus/9th Avenue
NYAAPOR hosts an evening session on new techniques for reaching difficult-to-reach populations.
Join us for this exciting session about new sampling strategies to collect information from difficult-to-locate populations. Learn more about:
How respondent-driven sampling techniques allow researchers to generate unbiased estimates of hidden populations.
What kinds of questions and populations are best-suited for this innovative technique.
How the Centers for Disease Control and Prevention are using these techniques to understand and control the spread of HIV.
Matthew Salganik, presenter, is Assistant Professor, Department of Sociology, Princeton University. Dr. Salganik’s research focuses on research methods, social networks, and the study of culture. His recent work has appeared in Science, Journal of the American Statistical Association, and Sociological Methodology. He earned his Ph.D. in Sociology from Columbia University in 2007.
Angela Aidala, discussant, is Associate Research Scientist, Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University. Dr. Aidala has extensive experience in designing, conducting, and analyzing field-based research utilizing both qualitative and quantitative data collection methodologies. Her primary interest is the intersection of economic, social, and cultural influences on health and illness especially among disadvantaged populations.
Wednesday, October 10th, 2007, 6-8 pm
"Questionnaires and Brain Scans:
A Social Neuroscience Approach to Intergroup Bias"
Columbia University – Lindsay Rogers Room (Room 701)
International Affairs Building
420 W. 118th Street (corner of Amsterdam)
NYAAPOR hosts an evening session on cutting-edge techniques for examining longstanding questions of perception and bias.
Join us for this exciting session about new research integrating survey research techniques with innovative approaches from social neuroscience. Learn more about:
Integrating data collected through multiple methods in research.
The use of fMRI data in examining questions about bias and prejudice.
How these techniques are being used in social neuroscience and how they might be integrated into other academic and professional realms.
Speaker: Lasana Harris, Postdoctoral Research Scholar, Department of Psychology, New York University. Dr. Harris’ research takes a social neuroscience approach to human behavior, combining theory from social psychology with innovative new techniques from neuroscience. His current research focuses on processes of dehumanization in perception. He earned his Ph.D. in Psychology from Princeton in 2007.
Discussant: Leonie Huddy, Professor of Political Science and Director of the Center for Survey Research, SUNY at Stony Brook. She also co-edits the journal Political Psychology. Her research is at the leading edge of studies exploring political reactions to terrorism and has published widely on issues of social and political identity, particularly the impact of gender.
Thursday, October 4, 2007
“Visualizing, Reporting, and Analyzing Demographic and Social Change Using Social Explorer”
12 – 3 PM
Baruch College – School for Public Affairs Building
17 Lexington Avenue – Room A-311(at 23rd Street)
Andrew Beveridge and Ahmed Lacevic have developed Social Explorer, a dynamic interactive data analysis and mapping tool that allows users to compare and contrast demographic characteristics and trends. In this hands-on workshop, you will learn how you can use this powerful analytical tool to:
Analyze demographic trends quickly and efficiently.
Create maps and charts for better presentations
Examine historical trends with 50 years of Census data at your fingertips
Find and target key populations and their growth patterns.
This workshop will present an introduction to the tool – and it many uses – and would be of interest to anyone who uses Census or other demographic data in their work.
Workshop participants will receive a six-month license to the full version of Social Explore and deep discount on an individual subscription. Institutional and library subscriptions are also available.
This workshop is approved for Professional Researcher Certification by the Marketing Research Association. MR-PRC credit: CH 3.0 hours, Analysis and Research Design
Thursday, September 27, 2007
“Counting and Estimating New York’s Population: New Results from the 2006 American Community Survey and the Future of the Census”
6 - 8 PM
Baruch College – School for Public Affairs Building
135 East 22nd Street (Corner of Lexington) – Room 301
NYAAPOR kicks off the season with a discussion of new findings about the state of New York City and important information about the Newly Reorganized Census:
What demographic trends are shaping New York today and will shape it tomorrow?
How many immigrants live in New York City and where are they from?
Is the city becoming more or less educated? Wealthier or poorer?
How have demographic trends influenced housing opportunities for the affluent and non-affluent?
What does the complete reorganization of the Census mean to you and your research? What new data is available to you?
Andrew A Beveridge, Queens College and Grad Center CUNY. In addition to his teaching, for nearly 15 years Andy Beveridge has been a consultant to the New York Times, which has published numerous news reports and maps based upon his analysis of the Census data. He writes the demographic topic column for the Gotham Gazette an on-line publication of the Citizens Union. New Census data was released on September 12th from the new American Community Survey, and he has been analyzing it for the New York Times.
Joe Salvo, Director, Population Division, New York City Department of City Planning. The Population Division serves as the city’s in-house demographic consultant, providing expertise for a whole host of applications involving assessments of need, program planning and targeting, and policy formulation - including the development of population estimates and projections for infrastructure and capital planning. He spearheaded the various programs that may have added as many as 400,000 to the count of the city’s population and is in the midst of planning for Census 2000.
This workshop is approved for Professional Researcher Certification by the Marketing Research Association. MR-PRC credit: CH 2.5 hours, Analysis and Research Design
Tuesday, June 5th, 6 - 8 pm
NYAAPOR Awards Night
NYAAPOR Outstanding Achievement Awards
Warren J. Mitofsky Student Paper Award
Distinguished Service Award
Fordham University @ Lincoln Center, 12th Floor Lounge
Join NYAAPOR in presenting outstanding career achievement awards to two of our most accomplished colleagues, Judith Tanur and Paul Lavrakas.
The Warren J. Mitofsky Student Paper Winner, Jeff Tessin and Honorable Mention Awardee, Marco A. Morales, will be present to receive their recognition.
Honor our own Geoff Feinberg for his longtime dedication and commitment to NYAAPOR when he is presented with our Distinguished Service Award.
(It’s like the Oscars...but with numbers!)
Thursday, May 3 "Applying Election Exit Polling
Techniques to Commercial Research" Joe Lenski, Executive Vice President, Edison Media Research
Fordham University @ Lincoln Center
60th and 9th Avenue
12th Floor Lounge
Meet fellow participants for refreshments at 5:30 PM
In this workshop, Joe will review the techniques of election exit polling and
demonstrate how they can be applied to a variety of commercial projects.
Joe will give an overview of the research methodologies used to conduct election exit
polling and share case studies of commercial exit polls that Edison Media Research
has conducted in venues as varied as sports arenas, concert halls, subway stations,
golf courses and truck stops.
This workshop will demonstrate how certain research projects that are difficult and
costly to conduct using more traditional telephone or online survey methodologies
can be tackled using more effective exit polling techniques while still subscribing to
true random sampling procedures.
Joe Lenski is co-founder and Executive Vice President of Edison Media Research. With Edison Media
Research, Joe oversees hundreds of media research projects each year in the U.S., Canada, Europe and the
Middle East. Under his supervision Edison Media Research currently conducts all exit polls and election
projections in the U.S. for the six major news organizations — ABC, CBS, CNN, Fox, NBC and AP. Joe’s
experience with political exit polling began with the CBS Election & Survey Unit for the 1988 U.S. Presidential
election and includes being involved in every major exit poll conducted in the U.S. in the last 18 years as
well as organizing an extensive exit poll of 125 parliamentary districts in the Azerbaijan election in 2005. Joe
has also served as a member of the Executive Council of the NYAAPOR.
Thursday, April 12
"Moderating Successful Focus Groups II"
with Judy Langer Afternoon Workshop 1 PM — 4 PM
Location: GfK, 75 Ninth Ave., 5th Floor Conference Room
(GfK is located between 15th and 16th Streets at Chelsea Market)
Judy Langer, author of "The Mirrored Window: Focus Groups from a Moderator's Point of View" and a
founder and first president of the Qualitative Research Consultants Association, follows-up her
successful fall NYAAPOR workshop with a seminar designed specifically to show participants the do’s
and do not’s when moderating focus groups.
This hands-on workshop with active learning demonstrations will emphasize how to focus conversations
on the research objectives, deal with group dynamics, and use elicitation techniques.
A can’t miss opportunity to learn from one of the leaders in qualitative research!
Wednesday, April 4
The Social and Political Attitudes of Members of the US Army
Major Jason Dempsey of the US Army
Professor Robert Shapiro of Columbia University
6:30 PM,
Columbia University
209 Havemeyer Building, 3000 Broadway (on-campus)
NYAAPOR is proud to welcome Major Jason Dempsey of the US Army and Professor Robert Shapiro of Columbia University as they present results from their innovative survey of the US Army. Moving beyond anecdotal and limited studies of the armed forces, Major Dempsey and Professor Shapiro will offer evidence from a large random sample survey of active-duty members of the US Army – with surprising and revealing evidence about their social and political attitudes – and discuss the implications for the Army as well as for future civilian-military relations.
Jason Dempsey is a career Infantry Officer currently attending the Command and General Staff College at Fort Leavenworth, KS. He is a 1993 graduate of the US Military Academy, West Point, and is completing his Ph.D. in Political Science from Columbia University. For his research, he was awarded a Dwight Eisenhower/Clifford Roberts Fellowship for 2005-2006. Jason’s military schooling has included the Amphibious Warfare School of the United States Marine Corps and the Army’s Infantry Officer’s Basic Course. His operational assignments have included tours with the 82nd Airborne Division, the 75th Ranger Regiment, the 3rd Infantry Division and Multi-National Force, Iraq.
Robert Y. Shapiro is a professor and former chair of the Department of Political Science at Columbia University, and is a 2006-2007 Visiting Scholar at the Russell Sage Foundation. He received his Ph.D. from the University of Chicago. Shapiro specializes in American politics with interests in public opinion, policymaking, political leadership, the mass media, and the applications of statistical methods. He is co-author of The Rational Public: Fifty Years of Trends in Americans' Policy Preferences (with Benjamin Page), and Politicians Don't Pander: Political Manipulation and the Loss of Democratic Responsiveness (with Lawrence Jacobs). He is also coauthor or coeditor of several other books and has published numerous articles in major academic journals. He is editor of POQ’s “The Polls—Trends” section, is a member of the editorial boards of Political Science Quarterly and Presidential Studies Quarterly, and is a member of the Board of Directors of the Roper Center. He is currently Vice President of NYAAPOR and senior Councilor-at-Large in national AAPOR.
Thursday, March 8 at 6 PM
The Role of Polling in the Politics
and Governance of New York City
Fordham University in the 12th Floor Lounge from 6-8 PM (refreshments at 5.30 PM)
Ester Fuchs of Columbia University and John Mollenkopf of the CUNY Graduate Center discuss the role of polling in the politics and governance of New York City. Doug Muzzio of Baruch College moderates.
Meet the Authors of "The Hard Count" Wednesday, January 31, 2007
6-8 PM
[refreshments at 5.30 PM] |
Fordham University's 12th Floor Lounge
Come join NYAAPOR in welcoming D. Sunshine Hillygus of Harvard University and Kenneth Prewitt of Columbia University, co-authors (with Norman H. Nie and Heili Pals) of The Hard Count: The Political and Social Challenges of Census Mobilization, as they discuss their dynamic new study on the influence of mobilization campaigns on civic participation. The Hard Count details the massive mobilization campaign launched to encourage Americans to complete and return their 2000 census forms as well as the political opposition that emerged seeking to limit the kind of data the census could collect. Their analyses offer rich insights on theories of civic mobilization, political persuasion, and media effects, as the authors explored whether a disengaged public can be motivated to participate in civic activities.
NYAAPOR, in conjunction with the Russell Sage Foundation, is pleased to offer coupons for a 20% savings on The Hard Count to all attendees.
D. Sunshine Hillygus is assistant professor of government at Harvard University.
Kenneth Prewitt is Carnegie Professor of Public Affairs in the School of International and Public Affairs at Columbia University and former Census Bureau director.
NYAAPOR End-of-the-Year Party
with special guest speaker Richard Morin!
Monday, December 11
6 – 8 PM
Park Avenue Country Club
381 Park Ave South (at East 27th Street)
For directions see: http://parkavenuecountryclub.com
The past year has been marked by a program schedule filled with provocative sessions and a sharp increase in membership!
To celebrate this successful season, please come out for a holiday cocktail and meet your NYAAPOR colleagues at the Park Avenue Country Club on December 11.
Our keynote speaker for the evening is Richard Morin, senior editor for the Pew Research Center, a non-partisan “fact” tank in Washington, D.C.
Morin helps direct the Pew Global Attitudes Project, which conducts surveys abroad on attitudes toward the United States and America as well as policy issues. For 19 years until his retirement in June, 2006, Morin was polling editor, staff writer and columnist for The Washington Post. Morin came to The Post in 1987 from The Miami Herald, where he had been survey and research editor for five years. Before that, he was an investigative reporter, urban affairs reporter and an editor at the Herald for five years.
He worked as night police reporter, city hall reporter and an investigative reporter at The Arizona Republic in Phoenix, Arizona for four years before joining The Herald. His work as a reporter and editor has been honored by the American Bar Association, the association of Investigative Reporters and Editors (IRE), Sigma Delta Chi-Society of Professional Journalists and others. In 1980, he was a finalist for the Pulitzer Prize in Special (Investigative) Reporting.
He currently serves on the board of directors of the Roper Center for Public Opinion Research at the University of Connecticut and serves on the advisory board of the Survey Methodology Program at the University of Michigan’s Survey Research Center.
In 1989, he went to Taiwan under the sponsorship of the Asia Foundation to advise Taiwanese journalists how to use public opinion polls to cover political campaigns.
In 1993, he conducted workshops in Mexico City on polling and the press, and in 1999 he conducted similar workshops for journalists in South Africa as a consultant to the Independent Newspaper Group, the country’s largest newspaper chain. He returned to South Africa three times in 2003 to direct a survey measuring South Africans' attitudes toward democracy 10 years after the fall of apartheid. He wrote a three-part series based on the poll findings and his reporting that the Post ran in 2004.
Born and raised in Los Angeles, California, he received a BA degree in 1971 from the University of Redlands in California, and an MA in journalism from the University of Missouri in 1973. He studied survey methodology, computer programming and applied statistics at the Institute for Social Research at the University of Michigan in 1983 and 1984.
In the Fall of 1999, he was a Research Fellow at the Joan Shorenstein Center for the Press, Politics and Public Policy at Harvard University’s Kennedy School of Government.
"The Primordial Distinction Between Open and Closed Attitude Questions: A Workshop with Howard Schuman"
Thursday, November 30, 10 AM - 12:30 PM
(light refreshments will be served)
Columbia University - Lindsay Rogers Room
707 International Affairs
420 West 118 th Street at Amsterdam Avenue
Generously Sponsored by Columbia University’s Quantitative Methods in the Social Sciences Program
If you write survey questions, this is the NYAAPOR workshop even you should not miss!
Come meet a master of survey research (as well as past AAPOR President and POQ Editor) and hear him discuss the issues every survey researcher should know!
Professor Schuman will present analyses dealing with the merits of open versus closed survey questions, what is implied when designing a new poll question, and how and when to use each type.
Howard Schuman is a Research Scientist Emeritus in the Institute for Social Research and Professor Emeritus, both at the University of Michigan. His main writing has been in three areas: the question-answer process in surveys and polls; long-term changes in racial attitudes; and, most recently, national and cross-national collective memories. He has also written on socioeconomic development in Bangladesh, beliefs about the Vietnam and Gulf wars, and the connections between attitudes and behavior.
Schuman is the senior author of Questions & Answers inAttitude Surveys: Experiments on Question Form, Wording, and Context (1981; 1996), and of Racial Attitudes in America: Trends &Interpretations (1985, 1997); the former received awards from Sections of the American Political Science Association and the American Sociological Association, the latter from the American Association for Public Opinion Research. He is a Fellow of the Society for Personality and Social Psychology; the American Academy of Arts & Sciences; and, in the past, a Guggenheim Fellow, a scholar at the Bellagio Center and at the Center for Advanced Study in the Behavioral Sciences.
He was educated at the University of Chicago and Antioch College (B.A., philosophy); Trinity University in San Antonio (M.S., psychology); and Harvard University (Ph.D., sociology/social relations). During his career he has served as Director of the University of Michigan’s Survey Research Center, Chair of the Sociology Department, Director of the Detroit Area Study, Editor of Social Psychology Quarterly and of Public Opinion Quarterly, and President of the American Association for Public Opinion Research. At present he lives on the coast of Maine, but continues his research through the Institute for Social Research in Ann Arbor.
"Failed Glory and Other Reflections on Questions & Answers in Attitude Surveys after Twenty-Five Years"
Wednesday, November 29, 6 – 8 PM
(refreshments at 5:30)
Fordham University 60 th Street & Columbus/9 th Avenue, McMahon 109
Join us in welcoming Howard Schuman and Stanley Presser – two renowned scholars of survey research, both former presidents of AAPOR and editors of Public Opinion Quarterly – as they discuss their personal experiences in compiling the hundreds of experiments presented in the book and the moments of discovery and failure that followed.
This session offers the rare opportunity for today’s research and polling professionals to meet the authors of a seminal volume in the field as they share their experiences and lessons learned.
Among the accolades for Schuman and Presser’s Questions and Answers in Attitude Surveys:
Awarded the 2005 Philip Converse Award by the American Political Science Association
Recipient of the 1996 Paul Lazarsfeld award by the American Sociological Association Methodology Section
Selected by AAPOR as one of the fifty books that significantly shaped public opinion research
Howard Schuman is a Research Scientist Emeritus in the Institute for Social Research and Professor Emeritus, both at the University of Michigan. In addition to Questions & Answers , he is senior author of AAPOR award winning book Racial Attitudes in America: Trends & Interpretations . He is a Fellow of the Society for Personality and Social Psychology; the American Academy of Arts & Sciences; and, in the past, a Guggenheim Fellow, a scholar at the Bellagio Center and at the Center for Advanced Study in the Behavioral Sciences. He has served as Director of the University of Michigan’s Survey Research Center, Chair of the Sociology Department, Director of the Detroit Area Study, Editor of Social Psychology Quarterly and of POQ , and President of AAPOR.
Stanley Presser is interested in the interface between social psychology and survey measurement. His other books include Survey Questions (with Jean Converse), and Methods for Testing and Evaluating Survey Questionnaires (edited with Jennifer Rothgeb, Mick Couper, Judy Lessler, Betsy Martin, Jean Martin, and Eleanor Singer). In addition to being professor of sociology at the University of Maryland, he teaches in the Joint Program in Survey Methodology, which he founded in 1992 with colleagues at the University of Michigan and Westat, Inc. He has served as editor of POQ, was president of AAPOR, and is an elected fellow of the American Statistical Association.
Election 2006 Review:
What Happened and the Implications for 2008
November 9th
6 – 8 PM
Hunter College
Faculty Dining Room, West Building, 8 th Floor
Southwest Corner of 68th Street and Lexington Avenue /www.hunter.cuny.edu/abouthunter/maps.shtml
Representing opposite sides of the aisle, Mark Mellman and Whit Ayres – two of the nation’s most highly regarded political pollsters, break down the results from the midterm elections and discuss what meaning they might have for 2008. (Ayres has polled for leading Republicans including Majority Leader Bill Frist and Sens. Lamar Alexander and Lindsey Graham; Mellman's clients include Sens. Maria Cantwell, Daniel Akaka and Harry Reid and Govs. Jon Corzine and Jennifer Granholm.) Gary Langer, Polling Director of ABC News and President of NYAAPOR, moderates.
Mark S. Mellman, President & CEO, The Mellman Group Mark Mellman is one of the nation’s leading public opinion researchers and communication strategists. He is CEO of The Mellman Group, a polling and consulting firm whose clients include leading political figures, Fortune 500 companies, and some of the nation’s most important public interest groups. Mellman has helped guide the campaigns of numerous U.S. Senators, Members of Congress, and Governors, as well as many state and local officials.
Whit Ayres, President, Ayres, McHenry & Associates
Before establishing the firm, Ayres served as Senior Executive Assistant for Budget and Policy to Governor Carroll Campbell in South Carolina. He has also served as a tenured member of the political science faculty at the University of South Carolina. His comments and analysis appear periodically in The Wall Street Journal, The New York Times, The Washington Post, The Los Angeles Times, USA Today, and numerous regional newspapers.
"Focus Group Interviewing"
An Afternoon Workshop with Judith Langer"
November 2, Time 1 pm to 4 pm GfK NOP, 75 Ninth Avenue
(between 15th and 16th Streets at Chelsea Market)
5th Floor, Conference Room
Qualitative Research, returns to NYAAPOR offering a daytime seminar with practical advice and lessons for conducting successful focus groups. Author of "The Mirrored Window: Focus Groups from a Moderator’s Point of View" and a founder and first president of the Qualitative Research Consultants Association, Langer brings a wealth of expertise to help workshop participants learn to do focus group research.
"Designing Great Questionnaires - Part III
Question Wording Effects, Question Order Effects, Attitude Recall Questions, and ‘Why?’ Questions”
October 11, 10 AM – 4 PM Columbia University – Lindsay Rogers Room (707 International Affairs) 420 West 118 th Street (at Amsterdam Avenue)
Based on his forthcoming book, The Handbook of Questionnaire Design, Professor Krosnick (Stanford University) offers a daylong workshop on the fundamentals of constructing questionnaires, covering such topics as question wording and order effects, attitude recall and self-assessment.
NYAAPOR WELCOMES
JON KROSNICK FOR AN ALL DAY WORKSHOP
During the last ten years, Dr. Krosnick has made two visits to New York to present the first two-thirds of his forthcoming book, “The Handbook of Questionnaire Design” (Oxford University Press), in workshops for NYAAPOR members. The book offers a comprehensive review of the last 100 years of social science research identifying better and less good ways to design questionnaires to yield accurate measurements. In this workshop, Dr. Krosnick will present the last one-third of the book.
Topics covered will include:
The impact of choosing among seemingly equivalent ways of wording a question and how to make these choices optimally,
How prior questions can affect the answers to later questions, and how to optimize question ordering,
The viability of questions that rely on people to remember their opinions from prior times (e.g., questions asking whether a particular experience changed your opinion about something), and
The viability of questions that ask people to explain why they think and behave as they do and to guess how they would behave in unfamiliar, hypothetical situations.
The take-homes from this workshop will include an array of empirically-supported recommendations about how to optimize your questionnaires and how to avoid common mistakes.
Jon Krosnick is Frederic O. Glover Professor in Humanities and Social Sciences at Stanford University, Professor of Communication, Political Science, and Psychology, and Director of the Stanford Methods of Analysis Program in the Social Sciences. Author of four books and more than 140 articles and book chapters, Dr. Krosnick has taught courses on survey methodology around the world at universities, for corporations, and for government agencies. Dr. Krosnick’s scholarship has been recognized with the Phillip Brickman Memorial Prize for Research in Social Psychology, the Midwest Political Science Association’s Pi Sigma Alpha Award, the Erik Erikson Early Career Award for Excellence and Creativity in Political Psychology, and a fellowship at the Center for Advanced Study in the Behavioral Sciences.
NYAAPOR is happy to offer Dr. Krosnick’s “An Introduction to Survey Research, Polling, and Data Analysis” at a special discount to workshop participants. Please place your book order when registering for the workshop.
"Moving Survey Data Collection to the Internet? Surprising Ways that Mode, Sample Design and Response Rates Affect Survey Accuracy"
October 12, 6 - 8 PM Fordham University West 60 th Street and Columbus/9 th Avenue
South Lounge (Follow Signs after Front Desk)
Professor Jon Krosnick presents original research comparing probability and opt-in Internet samples.
Come join us in welcoming Dr. Jon Krosnick back to NYAAPOR as he presents original research comparing probability and opt-in Internet samples. The audience will be invited to join a discussion about the impact of mode on the practice of survey research.
Dr. Krosnick is Frederic O. Glover Professor in Humanities and Social Sciences at Stanford University, Professor of Communication, Political Science, and Psychology, and Director of the Stanford Methods of Analysis Program in the Social Sciences. Author of four books and more than 140 articles and book chapters, Dr. Krosnick has taught courses on survey methodology around the world at universities, for corporations, and for government agencies. Dr. Krosnick’s scholarship has been recognized with the Phillip Brickman Memorial Prize for Research in Social Psychology, the Midwest Political Science Association’s Pi Sigma Alpha Award, the Erik Erikson Early Career Award for Excellence and Creativity in Political Psychology, and a fellowship at the Center for Advanced Study in the Behavioral Sciences.
NYAAPOR is happy to offer Dr. Krosnick’s “An Introduction to Survey Research, Polling, and Data Analysis” at a special discount to workshop participants. Please place your book order when registering for the workshop.
"Mexico's 2006 Presidential Race: The Election, the Aftermath, and the Political Implications"
September 14, 6 - 8 PM Fordham University - Lincoln Center (12th Floor Lounge)
NYAAPOR kicks off the 2006-2007 season with a discussion of the disputed 2006 Mexican presidential election with a distinguished panel of experts: Ulises Beltrán, Centro de Investigactión y Docencia Económicas (CIDE) and Beltrán & Asociados; and Jorge Castañeda, New York University. Moderating the session is Costas Panagopoulos of Fordham University.
Two New Surveys
on Cell Phone Usage"
June 1, 2006
Forham University
The Associated Press, AOL, and the Pew Research Center will share results from their March 2006 survey of 1,503 U.S. adults – 752 from a conventional landline sample and 751 from a national cell telephone number database. The study gauges the effect of including cell-only persons on estimates of Congressional vote preference and support for policies such as legalizing gay and lesbian marriages.
Edison Media Research will share results from studies conducted in the U.S. and the U.K. with a focus on the pros and cons of making a cell phone a primary media measurement device. The study has findings on current carrying and usage behaviors, as well as other issues relating to the suitability of cell phones as media
measurement devices. Data from a parallel study by London-based Continental Research will be presented for comparison to the UK market.
Panelists Courtney Kennedy is a project director at the Pew Research Center in Washington, D.C., and a graduate student at the Joint Program in Survey Methodology. She has coauthored
articles and book chapters on election polling, RDD telephone survey methodology, and U.S. political behavior.
Trevor Tompson, Manager of News Surveys at The Associated Press, manages public opinion research projects, national and international, for AP, the world’s oldest and largest news organization. Prior to joining AP, he held positions with Ipsos and NORC and was director of surveys at Voter News Service.
Larry Rosin is President and co-founder of Edison Media Research. Over the last 12 years, Edison has become one of the world’s most respected media research companies.
Edison, in partnership with Mitofsky International, conducts U.S. exit polling and election projections for the National Election Pool.
"End-of-the-Season Celebration"
Wednesday, June 14
Fordham University
Join us for the last evening session of the season as we introduce the newly elected NYAAPOR Council for 2006-2007 and present the NYAAPOR 2006 Outstanding Achievement Award to The Roper Center for Public Opinion Research!
We are proud to honor The Roper Center with the prestigious NYAAPOR Outstanding Achievement Award. As The Roper Center enters its 60th year, it continues to maintain the largest archive of survey research and public opinion data.
Please join us for a relaxed evening of fun and tribute to one of the most valuable institutions in the field of public opinion research.
The award will be accepted by Roper Center Officers, Lois Timms-Ferrara and Marc Maynard. Warren Mitofsky, President of Mitofsky International and President of NYAAPOR will present the introductory remarks.
Founded in 1947 by Elmo Roper, the Roper Center for Public Opinion Research is the leading educational facility in the field of public opinion. The Center exists to promote the intelligent, responsible and imaginative use of public opinion in addressing the problems faced by Americans and citizens of other nations. In an increasingly complex and interdependent global environment, the Roper Center hopes to foster increased international understanding and to promote cross-national research. Through the maintenance of the world's largest archive of survey data, and through its programs of publication, presentation and advanced research, the Roper Center strives to improve the practice of survey research and the use of survey data in the United States and abroad. The roster of organizations now contributing data is a virtual "who's who" of contemporary opinion research. Several thousand polls taken in some 70 foreign countries are also housed in the Center's library. By constantly adding to the domestic and international collections of survey data, the Roper Center maintains what is by far the most complete collection of public opinion information in existence.
"Meet The Masters"
Learning Survey Research From Top Practioners THURSDAY, June 15
10:00 – 4:00 PM
Columbia University
NYAAPOR is pleased again to offer one of our most popular workshops, designed for beginning and experienced researchers alike. This all-day seminar allows participants to learn about survey research straight from some of its most eminent pioneers and practitioners. Topics will include:
"Defining the Issues" – Harry O’Neill, former Vice Chairman, Roper Public Affairs & Media, NOP World
"Sampling 101" – Warren Mitofsky, President, Mitofsky International
"Choosing a Method" – Barry Feinberg, Executive Director, GfK Custom Research
"Asking Questions" – Maureen Michaels, President, Michaels Opinion Research
"Fielding the Study" – Maureen Bonner, Northeast Regional Manager, National Opinion Research Center
"Analyzing and Reporting the Findings" – Gary Langer, Director of Polling, ABC News
This seminar offers an inspiring look at the survey research process for students and beginning researchers. In addition, more experienced researchers will have the opportunity to learn unique insights into the process from our distinguished presenters. Comments and questions will be welcomed during each session. A brownbag lunch will be served.
"Telephone Survey Methods...
Where Do We Go from Here?" March 30, 2006
Evening Meeting
6:00-8:00 pm
Fordham University - Lincoln Center Campus more information
"Starting Your Own Market Research Company" April 5, 2006
Afternoon Workshop
1:30pm - 4:30pm
Fordham University - Lincoln Center Campus. more information
"Polling For Elections In
Emerging Democracies " April 17, 2006:
Evening Meeting
6:00-8:00 pm
Fordham University - Lincoln Center Campus. more information
“Polling on Terrorism and
Homeland Security in the Post-9/11 World” Tuesday, February 28, 2006
Panel Discussion from 6:00 – 8:00 PM
(Sorry No Refreshments: Room Location Prohibits Catering.)
Fordham University, 60 th Street and Columbus/9 th Avenue
South Lounge (follow signs after front desk)
Join our discussion on the many challenges of polling about the image of the United States and its foreign policy, both in the US and abroad. Learn about the most recent findings on the public response to questions about balancing civil liberties against homeland security and other topics.
Sarah Dutton – Deputy Director of Surveys – CBS News Sarah Dutton is the Deputy Director of Surveys at CBS News. She develops questionnaires and poll analysis for CBS News Polls and CBS News/New York Times Polls. Prior to joining CBS News in 1999, Sarah worked at Roper Starch Worldwide and at Louis Harris and Associates.
Steven Kull – Director – PIPA and COPA
Steven Kull, Director of the Program on International Policy Attitudes (PIPA) and the Center on Policy Attitudes (COPA), is a political psychologist who studies world public opinion on international issues and directs the PIPA/Knowledge networks poll.
Jon Cohen – Assistant Director of Polling – ABC News
Jon Cohen is Assistant Director of Polling at ABC News. Previously he was Associate Survey Director at the Public Policy Institute of California. He is co-author of a recent POQ article on moral values and the 2004 election and the second edition of the California Latino/Latina Databook.
Building A Career In Opinion & Market Research Thursday, February 23 Afternoon Program
Fordham University – Lincoln Center Campus
60 th Street and 9 th/Columbus Avenue
Three experts present practical advice and lessons for advancing in the field of survey research. This session will be the perfect opportunity for students and those just entering the research and polling profession to learn about the real world of work - how to assess what you want to do in your career, how to get the right job, and how to leverage that into a satisfying career in the field.
Our panel includes Mark Schulman, Janice Ballou, and Paula Weiner.
Mark Schulman, founder and President of Schulman, Ronca & Bucuvalas, Inc. (SRBI), is a frequent media commentator on polling and elections and has appeared on both CNN and Fox News. He directs all SRBI surveys for Time magazine, and was President of national AAPOR.
Janice Ballou, Vice President and Deputy Director of Surveys and Information Services at Mathematica Policy Research, Inc., has more than 30 years of survey research experience including past positions at the Star Ledger/Eagleton Poll and Louis Harris and Associates. Janice is currently President of NJAAPOR.
Paula Weiner, Managing Director, Gould, McCoy,
Chadick & Ellig
Paula is an accomplished executive search professional with 14 years of industry experience. Prior to entering the executive search field, Paula was a consultant for the Marketing Corporation of America, and she also built a market research company based in Cambridge, Massachusetts.
December 5th, 2005 End-of-the-Year Holiday Party
Park Avenue Country Club Restaurant
381 Park Ave South, NY, NY
Guest Speaker: Dotty Lynch
September 9, 2003 9/11 AFTERSHOCK: WAR AND PUBLIC OPINION
- John Mueller, The Ohio State University, Sarah Dutton,
CBS News, Robert Y. Shapiro (moderator), Columbia University
-
As the American occupation of Iraq becomes more complicated,
terrorism remains an ever-present threat, and the economic outlook
stays uncertain, public perceptions of US politics and our role
in the world will tested in the looming election year. Please join
your NYAAPOR colleagues as we hear the distinguished panelists discuss
how public attitudes in times of war and conflict can change quickly-and
impact the political landscape in often-unforeseen ways. Panelists
will talk about both contemporary events (including the upcoming
Presidential election) as well as cite historical examples.
John Mueller, Ph.D., holds the Woody Hayes
Chair of National Security Studies, Mershon Center, and is professor
of Political Science at The Ohio State University. Sarah Dutton is Deputy Director of Polling, Election and
Survey Unit, CBS News. Robert Y. Shapiro, Ph.D., is professor of political science,
Columbia University.
October 22, 2003 AN INTRODUCTION TO SURVEY QUALITY Paul P. Biemer, Ph.D., RTI International
This short course provided a brief introduction to
the study of quality of data collected through the survey process.
Total survey error is the primary criterion for assessing the quality
of the survey data.
The course began with a discussion of total survey
error and its relationship to survey costs. Major sources of survey
error were discussed in detail, focusing on three major sources:
coverage error, nonresponse error, and measurement error.
In particular, Dr. Biemer examined:
The origins of these error sources
Some of the most successful methods that have
been proposed for reducing the errors emanating from these error
sources.
He will also discuss some methods that are often
used in practice for evaluating the effects of the source on total
survey error.
The course exposed participants to a range of concepts
and ideas for understanding the nature of survey error, techniques
for improving survey quality and, where possible, their cost implications.
A major objective of the course was to promote the development a
common language of survey errors so that the course participants
can continue their study of survey methodology through self-study
and readings of the literature.
Paul Biemer is a Distinguished Fellow at RTI
International and Associate Director of Survey Research in the Odum
Institute at UNC, Chapel Hill. He is a Fellow of the American Statistical
Association and an Elected Member of the International Statistics
Institute. His primary area of expertise is survey nonsampling error
evaluation, reduction, and control.
We gratefully acknowledge our Event Sponsor: SCHULMAN,
RONCA & BUCUVALAS, INC.
October 28, 2003 AUTHORITY IN CRISIS: CHURCH & STATE Susan Pinkus, The Los Angeles Times, Joseph Boscarino, Ph.D,
New York Academy of Medicine, David Moore, Ph.D, The Gallup Organization,
Jo Holz, Ph.D, (moderator), iN DEMAND, Past NYAAPOR President
How do priests feel about The Catholic Church in
the wake of the recent child sexual abuse scandal? How do New Yorkers
feel about various government, health and safety authorities in
the wake of 9/11? While trust in the federal government surged after
the 9/11 attacks, and has declined since, has the American people's
confidence in government really been shaken?
Susan Pinkus presented a priest's eye-view
of the U.S. Catholic Church. She discussed key findings from a
Los Angeles Times Poll, including priests' belief that the Catholic
Church in America is now facing its biggest crisis within the
last century.
Joseph Boscarino spoke on the fears of
New Yorkers about future terrorist attacks, and discussed trust
(and the lack thereof) in government and health officials, police
and firefighters. Based on community surveys of 4,000 New Yorkers.
David Moore presented findings from the
latest Gallup polls that question the recent conventional wisdom
about levels of confidence and trust in government
December 4, 2003 HOLIDAY DINNER - With a bevy of guest speakers
discussing their "MEMORABLE MOMENTS IN SURVEY RESEARCH:
ANECDOTES FROM THE FIELD"
The holiday dinner is the high point of the NYAAPOR
season, and this year was no different. This year it was held at
Raymond's Cafe, a conveniently located eatery with good food and
a nice space.
This event is supported by a gracious donation from CfMC - Computers
for Marketing Corporation
January 22, 2004 DO THE PUBLIC AND OPINION LEADERS VALUE PUBLIC
OPINION RESEARCH?
Nancy Belden, Belden Russonello & Stewart
and Mark Schulman, SRBI
Today more than ever, the research industry is under
attack - Not only is polling increasingly the object of scorn by
widely-read pundits, but the specter of possible legislation allowing
individuals to join a "do not call" list looms large.
But how much do we really know about public and opinion leaders'
attitudes toward polling? How much value do they see in public opinion
surveys, and how do they think they are used? And what can we do
as researchers to protect our profession's reputation?
To discuss these issues are two distinguished
panelists, Nancy Belden and Mark Schulman, both of whom are currently
serving as the AAPOR representatives to a research industry alliance
monitoring the current "do not call" issues.
Nancy Belden is the President-elect/Vice President
of AAPOR. She is the founder of Belden Russonello & Stewart,
a 21 year old Washington, DC, based firm that specializes in survey
and focus group research and consulting for progressive issue organizations.
Nancy grew up pulling sample from phone books, interviewing, and
coding pen and pencil questionnaires in her
father's firm in Dallas.
Mark Schulman is a founder and President of
Schulman, Ronca & Bucuvalas, Inc. (SRBI). His work has spanned
both market and public policy research for major corporations, banks
and other financial institutions, insurance companies, the media,
foundations, public transportation organizations and government.
He has served as President of AAPOR and NYAAPOR, among other industry
organizations.
This program was made possible by the support of
STRATEGIC MOVES, LLC.
January 22, 2004 DESIGNING EFFECTIVE SURVEY INSTRUMENTS FOR
THE WEB
Dr. Mick P. Couper, University of Michigan
This course - taught by renowned Web survey
expert Mick Couper - presents an overview of key issues related
to the design of Web survey instruments and procedures, based on
the latest theories of human-computer interaction, interface design,
and research on self-administered questionnaires and computer assisted
interviewing. It reviews different approaches to Web survey design
(e.g., scrolling versus paging) and various design alternatives
for a variety of
question types. The course discusses appropriate use of various
HTML tools (e.g., radio buttons, check boxes, drop boxes) for Web
survey design and address issues such as use of color, layout, use
of tables/grids, movement through the instrument, design of error
messages, and other
topics.
The workshop drew on the latest empirical results
from experiments on alternative design approaches as well as practical
experience in the design of Web surveys. Dr. Couper, who has received
rave reviews for this course, will show a multitude of examples
of both good and bad
design, and offer many practical recommendations for optimal instrument
design for the Web. The course does not focus on the technical aspects
of Web survey implementation (hardware, software, programming, etc.),
nor on issues of question wording.
Mick Couper is a Research Associate Professor in
the Institute for Social Research (ISR) at the University of Michigan,
and in the Joint Program in Survey Methodology (JPSM). He holds
a Ph.D. in Sociology from Rhodes University, an M.A. in Applied
Social Research from the University of Michigan and an M.Soc.Sc.
from the University of Cape Town. He has taught a number of graduate
classes on survey design and analysis. He has consulted for numerous
clients, both private and public, on all aspects of survey design
and data collection. His current research focuses on nonresponse,
the role of the interviewer, and computer assisted survey data collection
(including CATI, CAPI, audio-CASI, and Web surveys). He is engaged
in several projects on the design and evaluation of Web surveys.
He is the co-author (with Robert Groves) of Nonresponse in Household
Interview Surveys (Wiley, 1998), and chief editor of Computer Assisted
Survey Information Collection (Wiley, 1998).
February 24th, 2004 RACE FOR THE NOMINATION: WHO'S IN AND WHO'S
OUT? Marjorie Connolly -The New York Times, Gary Langer
- ABC News, Joe Lenski - Edison Media Research Moderator: Murray Edelman, CBS News
We are in the middle of one of the most interesting
Democratic primary seasons in recent memory. With the early dominance
(and sudden collapse) of Howard Dean's candidacy, the "back
from the grave" insurgency of John Kerry, the boyish charm
of John Edwards, and sputtering campaign of Wesley Clark, the season
ahead promises to be hard fought and full of surprises.
What will the political landscape look like after
Super Tuesday? NYAAPOR has assembled a distinguished panel to offer
insights into what has transpired and what may lie ahead.
Come join your NYAAPOR colleagues for what promises
to be an exciting and stimulating program.
This program was made possible by the generous
support of HARRIS INTERACTIVE
February 24th, 2004 SMILE FOR THE CAMERA: MEDIA SKILLS FOR RESEARCHERS Dan Broden, Ketchum Public Relations
The workshop is for anyone who
might have the chance to interview with the media at some point
in their careers, whether it be with the TV, print, or radio media.
The workshop is also for anyone interested in learning how reporters
are trained to think and to interview their subjects. After this
workshop, participants will never watch or listen to a news program
the same way again.
The workshop will begin with a presentation outlining
the "do's and don'ts" of a successful media interview.
Mr. Broden will teach participants how to control a media interview
in order to deliver specific messages, regardless of the questions
asked. Special emphasis will be made on ensuring that responses
never be evasive. Participants will learn about various reporter
"traps"- the methods journalists use to encourage their
subjects to say something they never intended to - and how not to
walk into them. He will also engage select volunteers in role-play
media interviews and provide feedback based on their level of success
during the role-play. The workshop will be highly interactive, with
questions from participants encouraged throughout.
Dan Broden is Vice President of the Communications
Training Network at Ketchum in New York. He provides media training
and presentation skills coaching for a wide variety of Ketchum's
clients. A former national television anchor and reporter as well
as attorney, Dan counsels clients on how to master the art of persuasive
communication, whether before news camera or a live audience. He
has trained a variety of celebrity spokespeople, including Dick
Clark, Walt Frazier, Henry Winkler, Debra Norville, Lauren Bacall,
Keith Hernandez, and Diahann Carroll.
Dan joined Ketchum following an eight-year career
in television. During his tenure at Court TV from 1992 to 1999,
Dan was a news anchor, trial commentator, show host, reporter, and
producer. Most recently, Dan was Co-Executive and fill-in host of
the nationally syndicated program The People's Court.
May 4th, 2004 THE ART OF SALES AND BUILDING CLIENT RELATIONSHIPS
Aaron Grossman, Grossman Consulting Services
Maureen Michaels, Michaels Opinion Research
Carolyn Setlow, NOP World
As more researchers are expected
to bring in business and clients, they need more than analytical
skills. This workshop brings together top professionals in the field
to talk about the art of sales and building client relationships.
Each speaker will offer practical advice - learned from years of
experience - on how to approach prospective clients, respond successfully
to RFPs, build trust, and keep relationships on track, among other
topics.
Aaron Grossman recently launched Grossman Consulting
Services, focusing on advertising, media and consumer products and
services. Most recently, he was Vice President at Wirthlin Worldwide,
where he helped the firm develop the firm's Advertising Consultancy.
He was president of the NY American Marketing Association during
1997-1998.
Maureen Michaels is president of Michaels Opinion
Research, Inc. Prior to forming her firm in 1987, she was a vice
president in the research division of Hill and Knowlton, Inc. Her
clients have included Napster, the Internet music-sharing service,
and Scholastic, Inc. She is recognized for her work on HIV prevention
communications to youth. She is currently an election polling consultant
to ABC News for the 2004 Democratic primaries and the presidential
election.
Carolyn E. Setlow is Senior Vice President
of the Consumer and Retail Division of NOP World. She currently
manages NOP World's relationships with key accounts as diverse as
the American Express Company, Alticor, Dr Pepper Seven Up, Estee
Lauder Companies, Merrill Lynch, Scholastic, and Sony Electronics,
to name a few. Additionally, she provides corporate training in
Building the Client Relationship and The New Business Pitch.
June 21st, 2004 NYAAPOR Awards Program 2004 NYAAPOR Award for Outstanding Achievement
Mark Schulman, Ph.D.
Mark Schulman is a founder and President of Schulman, Ronca & Bucuvalas, Inc. (SRBI). His work has spanned both market and public
policy research for major corporations, banks and other financial
institutions, insurance companies, the media, foundations, public
transportation organizations and government. He has served as President
of the American Association for Public Opinion Research (AAPOR)
and has held several other AAPOR posts, including Conference Chair
(2000) and Secretary/Treasurer (1997-98). He is the past president
of the New York Chapter of AAPOR and was NYAAPOR's Councilor-at-Large.
He is also on the Board of the Council of American Survey Research
Organizations (CASRO) and a member of the American Marketing Association,
ESOMAR, and the Financial Communications Society of America. He
has taught at several universities, including Rutgers, Hunter College,
Queens College, and Baruch College. Mark's graduate degrees were
awarded by the University of Wisconsin, Madison (M.A.) and by Rutgers
University (Ph.D.)
2004 NYAAPOR Award for Distinguished Service -
Corinne Kirchner, Ph.D.
Corinne Kirchner has offered her unflagging dedication to NYAAPOR
for over 20 years. She has held various positions on the Council
- including President, twice - and has presented to the organization
numerous times over the years. Her contributions to the organization,
large and small, have been tremendous. Corinne directs the Department
of Policy Research & Program Evaluation at the American Foundation
for the Blind, based at AFB's New York headquarters. She is Consulting
Editor for Research on the Journal of Visual Impairment and Blindness;
and lecturer at Columbia University's School of Public Health. She
is a former President of the Society for Disability Studies, and
is now Co-editor of SDS' journal, Disability Studies Quarterly.
Her Ph.D. is from Columbia.
This meeting is made possible by the kind sponsorship
of Blum & Weprin Associates, Inc.
This is the last evening program (and fun) event
of the 2003-04 Season..so let's get the word out and let's FILL
THE ROOM!!
Please remember the Awards program is an opportunity
for prospective members to "try us out" -- at no cost.
Building security cannot admit anyone who is
not on our list! If you are planning to attend, RSVP to Rosemarie
Sharpe, NYAAPOR Secretariat by Friday, June 18, at (212) 684-0542
or email: mgmtoffice@aol.com
June 22nd, 2004 MEET THE MASTERS - LEARNING SURVEY RESEARCH
FROM TOP PRACTITIONERS
NYAAPOR is pleased to again offer one of our most
popular workshops, designed for beginning and experienced researchers
alike. This all-day seminar allows participants to learn about survey
research straight from some of its most eminent pioneers and practitioners.
Topics will include:
Defining the Issues - Harry O'Neill, Vice Chairman,
Roper Public Affairs & Media, NOP World
Sampling 101 - Warren Mitofsky, President, Mitofsky
International Inc.
Choosing a Method - Barry Feinberg, Director of
the New York Office, Custom Research Inc.
Fielding the Study - Mark Schulman, President,
Schulman, Ronca & Bucuvalas, Inc.
Analyzing and Reporting the Findings - Gary
Langer, Director of Polling, ABC News
This seminar offers an inspiring look at the survey
research process for students and beginning researchers. In addition,
more experienced researchers will have the opportunity to glean
unique insights into the process from our distinguished presenters.
Comments and questions will be welcomed during each session. A brownbag
lunch will be served.
Date: Wednesday, September 21, 2005
Refreshments: 5:30-6:00 PM
Presentation: 6:00-8:00 p.m.
Place: Fordham University--Lincoln Center, enter at 60th & 9th Ave. (Columbus Ave.), 12th Floor Lounge
To kick-off the new season of evening programs, NYAAPOR presents Blogging and Polling. In this session we will discuss the growth of weblogs and how the advent of blogging has increased the amount of information about polling available to the interested public. Mark Blumenthal will discuss the evolution of his blog on polling – www.mysterypollster.com - and the many polling issues that have been debated in the blogosphere over the past year. Michael Cornfield will profile the population that is now “blogging” and preview preliminary data from ongoing survey research of bloggers conducted by the Pew Internet & American Life Project. The audience will be invited to join a discussion about the impact of blogs on the public debate about the practices of survey research and the uses of poll results.
Mark Blumenthal - Partner, Bennett, Petts & Blumenthal
In September of 2004, Mark Blumenthal launched MysteryPollster.com, a weblog devoted to demystifying survey research for political junkies. An instant hit, Mystery Pollster attracted over 600,000 page views in its first three months, won praise as a “Hot Site” by USAToday, “the hottest polling site on the Web” by Newsday, and led ABC’s The Note to dub Blumenthal a “superpollster.” Blumenthal has extensive experience helping to elect Members of Congress, and has polled for candidates at all levels from the US Senate to local assembly races. His current clients with Bennett, Petts & Blumenthal (BPB) include U.S. Representatives Marion Berry (AR) and Pete Visclosky (IN). Prior to joining BPB, Blumenthal was an analyst with Hickman-Maslin Research and Greenberg-Lake: The Analysis Group. Prior to becoming a pollster, Blumenthal served on the national field staff of Gary Hart's 1984 presidential campaign. Blumenthal has also served as a guest lecturer at the Communications School at American University and at training seminars sponsored by EMILY’s List, the Democratic National Committee and the National Democratic Institute for International Affairs. A native of Ohio, Blumenthal holds a Bachelor's Degree in Political Science from the University of Michigan and has completed course work towards a Master’s degree at the Joint Program in Survey Methodology at the University of Maryland.
Michael Cornfield, Senior Research Consultant, Pew Internet & American Life Project
Michael Cornfield is a political scientist who studies and advises on campaign politics, the public discourse, and the internet. He currently serves as a Senior Research Consultant to the Pew Internet & American Life Project (www.pewinternet.org), where he has pioneered the study of political online advertising, blogs, and subscriber email. Cornfield is an Adjunct Professor at The Graduate School of Political Management (GSPM) of The George Washington University, where he has taught the core course on strategy and message development since 1994. While at the GSPM full time, he helped found its Semester in Washington Program for undergraduates, and its Institute for Politics, Democracy, & the Internet. . He is the author of two books on the subject of politics and the internet: Politics Moves Online: Campaigning and the Internet (The Century Foundation, 2004) and The Civic Web: Online Politics and Democratic Values, co-edited with David M. Anderson (Rowman & Littlefield, 2003). Cornfield received his B.A. from Pomona College and his Ph.D. from Harvard University. Before coming to The George Washington University, he taught at the University of Virginia and the College of William and Mary.
ATTENDANCE IS BY ADVANCE RESERVATION ONLY: Seating is limited. Security: Please bring a government issued photo ID . This meeting is FREE to Current Members, Student members, and HLM (Honorary Lifetime Members). This meeting is also FREE to First-time NYAAPOR members who sign up for a new membership at the event; All other non-members: $20. If you are planning to attend, RSVP to Rosemarie Sharpe, NYAAPOR Secretariat by Tuesday, September 20 at MGMTOFFICE@aol.com or (212) 684-0542.
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