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New York Chapter - American Association for Public Opinion Research
COMING EVENT

Changing Times
Changing Survey Research Methods:
A Short Course in Address-Based Sampling

Tuesday, March 7, 2011
5:30pm to 8 pm
The New York Times-15th Floor
620 Eighth Avenue (40th and 41st Streets)

The Program
Increasingly, researchers are adopting address-based sampling (ABS) methodologies to reach the general public for survey administration and related commercial applications. Essentially, there are three main factors for this change: evolving coverage problems associated the method of random digit dialing; eroding rates of response to single methods of contact; and on the other hand, recent improvements in the databases of household addresses available to researchers.

What you will Learn
During this short course, we will examine some of the of key reasons for this emerging trend; discuss advantages and disadvantages of ABS; evaluate the Computerized Delivery Sequence File (CDSF) of the USPS for construction of sampling frames; and review a number of recent studies that have relied on ABS for sampling and survey administration. Moreover, enhancements of the CDSF will be discussed that aim to reduce undercoverage while enabling researchers to develop more efficient sample designs as well as broaden their analytical possibilities through an expanded set of covariates for hypothesis testing and statistical modeling tasks.

Who Should Attend
Survey and market researchers who deal with studies when complete coverage and proper representation of the target population are among key features of a sample design; also, researchers looking for innovative sampling alternatives to improve coverage while improving response rates by employing multi-mode methods of data collection.

About the Instructor
Dr. Mansour Fahimi, a leading researcher in the area of address-based sampling, has over 20 years of experience in applied statistics and survey research methods. Currently the Vice President of Statistical Research Services at Marketing Systems Group, Dr. Fahimi has a broad background in survey and market research methods and has worked on design and administration of complex surveys, as well as postsurvey procedures including nonresponse bias analysis, imputation of missing data, computation of survey weights, and estimation of sampling errors. Relying on nonlinear programming techniques, Dr. Fahimi has developed innovative methods for controlled selection and minimal sampling techniques. As an adjunct professor, Dr. Fahimi teaches courses in mathematics and statistics.

Registration
$50 for members
$75 for non-members
$20 for students

Sorry, no refunds - but you can send someone in your place!
Walk-in registration is $10 extra if space is available.
Refreshments will be served.

Please send a check (payable to NYAAPOR) to:
 Rosemarie Sharpe, NYAAPOR Secretariat
152 Madison Avenue-Suite 801, NY, NY 10016
You may also register at (212) 684-0452, info@nyaapor.org, or online

 

 

NYAAPOR
152 Madison Avenue, Suite 801
New York, NY 10016
Tel: (212) 684-0542
Fax: (212) 481-3071
info@nyaapor.org